I conducted individual interviews with users to gather their insights on the online alcohol purchasing process, including their likes and dislikes about existing platforms and how they make product selections. To gather quantitative data, I created an online survey distributed to a broad audience of OKWINE users and potential customers. The survey covered alcohol consumption habits, important product characteristics, and experiences with online stores.
After completing the interviews and surveys, I analyzed the data to identify key behavioral patterns and user pain points. This analysis informed further improvements to the OKWINE platform, addressing real user needs and expectations.
